Blog
Notes on selling new development
No One Studies the Whole Market
A client's request is specific: a chalet in Sahel, sea view, north facing, three bedrooms, a fixed budget. No broker covers the whole market, so it gets answered from whatever corner they know, not what was actually asked for.
Anatomy of a payment plan
A client is not choosing a Unit. They are choosing a structure they can carry for years. What a payment plan is made of, and the five places it goes wrong.
New development still sells through spreadsheets
Every developer publishes inventory as static PDFs and Excel. Prices go stale, Payment Plans get rebuilt by hand for every client, and nobody can just ask a simple question. This is the problem we are building for.